Campari: how to drink + 7 interesting facts

Briefly about the drink
The Italian aperitif Campari is considered one of the most popular bitters all over the world. To prepare this alcohol, aromatic herbs and citrus fruits are infused with alcohol, then water and sugar are added to them. The volume of alcohol in the drink is from 20 to 28.5% (the figure varies depending on the market).
Campari is notable for the fact that drinking it neat is a pleasure, but as soon as you mix it with orange or grapefruit juice, everything changes dramatically for the better...
How and with what to drink Campari?
It is important to remember that this alcohol is always served chilled, except for special warm/hot cocktails.
A win-win way
Mix Campari with orange or grapefruit juice in free proportions, with experience you will find your favorite proportion.
In its pure form
Alcohol is usually served before meals in combination with citrus fruits or something sweet to compensate for the bitter taste.
With sparkling water
Add up to one part bitters two parts of water, some ice and a slice of orange to mute the alcohol content and emphasize the refreshing citrus flavor.
In cocktails
Campari is a frequent guest in many cocktails, including the most classic ones, such as the Negroni.

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History of creation
Bitter is named after the Milanese confectionery store owner Gaspare Campari, who created spirits in his spare time. In 1860, Gaspari managed to come up with an outstanding recipe. Realizing this, the enterprising Italian immediately founded the company Gruppo Campari. Industrial production of bitter began in 1904.
Insects and the color of Campari
Until 2006, the red color of Kampari was provided by the natural food coloring carmine, which is obtained from female cochenille insects. Currently, a synthetic substitute is used.

Worldwide recognition
Campari is exported to almost 190 countries.
Kampari recipe
Naturally kept in the strictest confidence. Even the factory workers do not know what ingredients are used. All containers with ingredients are numbered only by sequence.
Famous posters
Campari was the first alcoholic beverage company to actively brand its product with advertising posters. By the way, original vintage posters of that time are worth a lot of money nowadays.

Campari and food
What?! Yes, you can do it this way! Kampari is used over the hill as a seasoning for fruit salad and also made into sorbet.

How to make Campari?
The dry ingredients are soaked in water for about 2 days. Then the infusion is mixed with alcohol and plenty of water, which matures in huge vats for a little over 2 weeks. The color of the drink at the end of this period is brown, the taste is very bitter.
Next, the liquid is drained, and the herbal pulp is squeezed out strongly to obtain the maximum amount of infusion.
Finally, the herbal tincture is mixed with sugar syrup and red artificial dye.
Update: 06.10.2020
Category: Liqueurs and Tinctures


