Jack Daniels Single Barrel whiskey review
Briefly about the drink
In 1997, Jack Daniel's, an American corn blend from Tennessee, launched a 47-proof malt beverage’s, decided to depart from the established tradition and create a single malt beverage that is produced on a regular basis. It became a 47-degree elite distillate of six years of aging Jack Daniel’s Single Barrel. In addition to the usual vanilla, caramel and smoky flavor set characteristic of ordinary J.D., in the single cask version, there are well-recognizable toffee, spice and fruit flavors.
Similar to Gentleman Jack, Single Barrel is subjected to double charcoal filtration, which takes place immediately after distillation and shortly before bottling.
The distillate is aged in barrels that are continuously kept under the roof of the company's own warehouses.
This fact allows the containers to be in more active contact with the environment, which gives their contents a pronounced personality.
Features of the Jack Daniel purchase’s Single Barrel
After identifying the barrels with the right distillate, some of them are immediately available for sale. Their contents are bottled, individually labeled (barrel, rack and storage number plus year of bottling) and shipped to store shelves where they are available for purchase.
However, there is a more sophisticated way to buy the drink we are interested in, available to both individuals and legal entities.
We are talking about the Single Barrel Personal Collection program. As part of this program, any adult individual or organization with legal status can become the owner of the contents of a barrel of their choice for only 10 thousand dollars (plus taxes and extraordinary transportation costs).
There are three ways to do this:
Visit to the distillery J.D. in Lynchburg and personal tasting of the contents of several individual containers;
Remote selection based on three samples sent by the company, which are respectively very rich, moderately balanced and sweeter in flavor;
The choice made by professional distillery tasters, based on the preferences indicated in advance by the customer.
Next, the contents of the selected barrel are bottled (approximately 220-250 containers of 0.7 or 0.75 liters), provided with a certificate personally signed by the company's master distiller, and delivered to the buyer... By the way, if the number of bottles exceeds 240 copies, the customer will have to pay the company a certain amount of greenbacks.
As a bonus, the lucky owner of the Single Barrel batch receives a gift set of a crystal decanter and several rocks, an honorary personal copper plaque in one of the distillery's museum rooms and a cap from the same one and only barrel in which the previously selected drink was stored. By the way, you can also buy the barrel itself, but for a fee.
In general, all of this is a typical marketing scam, although the Tennessee guys are certainly not to be denied their ingenuity.
Update: 06.05.2017
Category: Whiskey and Bourbon