Thai whiskey Hong Thong: history, review + interesting facts
Hong Thong - 35% alcoholic beverage from Thailand, produced in 0.3 liter and 0.7 liter containers. The label is light beige with large red letters. Large bottles can be found in red gift boxes.
It's commonly called rum, but that's not quite right. Rum is made from cane, not yeast or rice. It cannot be attributed to whiskey either, because whiskey is based on wheat or corn malt mixed with rye or barley. Hong Thong can be compared to whiskey and rum based on its light color, but that's where the similarities end.
Only Sang Som is more popular than Hong Thong in Thailand for its milder taste and lack of flavor. Hong Thong is similar to purified moonshine with a synthetic herbal flavor.
Hong Thong rum producer
International Beverage Holdings Limited is one of the world's fastest growing beverage producers in the industry. The company was founded in 2006 as an international division of ThaiBev. Today, it specializes in developing unique premium local brands for global growth.
The range includes a number of high-quality Scotch whiskies, the most prestigious beers and whiskies. These high-quality brands are in demand among consumers in more than 85 global markets. Products include Chang beer, Mekhong beer, Old Pulteney single malt Scotch whisky, Hankey Bannister whisky and Caorunn gin.
In 2012, the company had outstanding sales in all categories. The production is handled by professionals: from the Hong Thong rum distillers in Thailand to the producers of the excellent Old Pulteney single malt Scotch whisky in Scotland.
The latter was recognized as the "world whiskey of the year" in 2012 in the book "The Whiskey Bible" by Jim Murray. This is one of the highest awards in the industry. It is extremely important that the global development of each brand continues on its home territory, so each of them is unique.
International Beverage employs nearly 800 highly qualified professionals in production, sales, marketing and finance, forming an efficient and experienced international team.
How and what to drink Hong Thong with
In bars, an alcoholic drink is diluted with ice, energy drinks or Coca-Cola. It can also be consumed undiluted with guava or mango fruit. The fruit is dipped in a specific local sauce. It tastes bittersweet with hints of chili pepper.
Interesting facts
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Hong Thong has a strength of 35%, while the alcohol content of whiskey and rum varies from 40 to 60%.
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In Thailand, little time is allocated for the sale of alcohol. You can buy products either from 11 to 14 hours or from 17 to zero. Sales are suspended on election days and religious holidays.
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Alcohol in Southeast Asia is made from rice, so it tastes different from European alcohol.
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Hong Thong drink is very popular and can be found on the shelves of any liquor store.
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The whiskey rum is produced by International Beverage Holdings Limited near the capital of Thailand, Bangkok.
Update: 17.03.2020
Category: Whiskey and Bourbon