Duars whisky: history, overview of taste and types
Dewar's blended scotch is the most titled whiskey brand in the world. The Scottish brand has received several dozen top awards, including 7 awards from the Royal Court. No other malt beverage can boast of such a list of merits.
In the USA, Devers is considered the No. 1 brand among whiskeys.
History of the Devars brand
The founder of the brand, John Duarte, begins his career in a small wine shop owned by one of his relatives. In 1846, a young Scotsman opens his own business in Perth, starting to sell whiskey blends under his own name. Not only does he experiment with blends, mixing different single malt spirits, but he is also one of the first traders to start pouring drinks into glass bottles instead of the usual barrels.
The innovative approach does not go unnoticed: sales are growing, and John Dewar & Sons becomes famous.
Gradually, the owner's son Alexander joins the business and decides to double the aging period of the scotch.
After the death of his father, another representative of the family, Thomas Duhar, takes over the development of the family business. He pays special attention to promoting the brand abroad.
In 1886, the company receives its first award at an exhibition in Edinburgh and begins to supply alcohol to the royal table.
In the 1890s, the brothers decide to open their own distillery. The heart of the Highlands, the village of Aberfeldy in Perthshire, with a wonderful natural water source on its outskirts, is chosen as the site for the construction of the plant.
The company, launched in 1898, is named after the village - "Aberfeldy". To mark the opening of the distillery, the brothers organize the first ever film advertisement in the history of alcohol. It is projected on the roof of a New York building, which instantly attracts public attention to the brand's drinks.
A significant milestone on the way to Dewar's stunning success’s" is the release in 1899 of a new whiskey variety "White label" - the first scotch created from a blend of spirits from one region.
The period of the Second World War was stagnant for the company, but by the 50s it managed not only to return to the previous production scale, but also to significantly increase its capacity.
Types of Devars
WHITE LABEL
Legendary golden-colored scotch with notes of heather, honey and pear.
The taste is soft, balanced, fruity, with a delicate smoky finish.
12 YEARS OLD
The pride of the Dewar's collection: a soft, buttery, lively drink.
Main notes: honey, ripe garden apples, fondant, citrus fruits, vanilla, raisins.
The finish is warm, clean, with notes of oak and caramel.
15 YEARS OLD
Luxurious whiskey with hints of honey, toffee and fruit.
Nose: delicate, citrus and floral.
The rich taste contains accents of green apple, coconut, vanilla, juicy exotic fruits.
Aftertaste: long, warming.
18 YEARS OLD
A soft, aromatic golden-hued drink with a silky texture and rich bouquet.
Main notes: heather honey, marzipan, fruit, vanilla, almonds.
The aftertaste is smooth, relaxing, long, with hints of oak.
Interesting facts about Devars whiskey
Tommy Dewar was the third Briton to buy his own car. Before him, the inventor of tea Thomas Lipton and the Prince of Wales managed to get a personal car.
During his travels in search of new markets, Tom wrote a witty book "A Journey Around the World", quotes from which are still relevant today.
In 1911, the company surprised Londoners with an original interactive installation made of electric cable. A Scotsman with a moving beer mug on the banks of the Thames has become a successful advertising move.
Update: 10.04.2019
Category: Whiskey and Bourbon