Stroh rum: history, overview of types, how and what to drink + interesting facts
Briefly about the drink
Stroh - is an Austrian rum that uses beets instead of sugar cane. The recipe also contains herbs, spices and dyes that imitated molasses.
The history of Stroh rum
1832: It all started in the city of St. Paul im Lavantal, located in the south of Austria. At that time, the alcohol industry in Carinthia was just beginning to develop. Sebastian Stroh launched the production of hard liquor, which is rightfully considered innovative.
The names included liqueurs, schnapps and, of course, Stroh Inländer. The second word (translated as "resident") in the name appeared to distinguish it from its Caribbean counterpart. It was described as soft, cherry and chocolate.
1864: Stroh Jagertee (Russian translation: "hunting tea") was launched. This is a common drink in Austria, which is usually diluted with hot water in the ratio of 3-4 parts of water to 1 alcohol.
1911: The line included fine brandies.
1926: The production volume was more than a million containers with a hundred items for thousands of customers.
1969: The business was taken over by the fifth generation of the family. Within a year, Stroh managed to join the ranks of the most successful Austrian brands in the global alcohol market. Due to the overwhelming response and steadily growing demand abroad, production capacity was expanded and the current plant was built on the outskirts of Klagenfurt.
1980: The brand was awarded its own coat of arms for quality products.
1995-1996: The company was merged with the German company Eckes AG to expand its influence in the sphere of alcohol sales.
2006: The EU has decided at the legislative level that Stroh Inländer should be 100% produced at home. It was granted the status of Denomination of Protected Origin (D.O.P).
2007: The American company Oaktree Capital Management acquired Stock Austria GmbH, founding the company Stock Spirits Group, which also owned brands from the Czech Republic, Slovenia, Croatia and Poland.
A year later, in August, managing director Harold Burstein bought out the necessary shares, and the brand became exclusively Austrian again.
2020: No one knows the recipe to this day, there is a view that its components are unchanged. It is aged for three years in oak barrels. Today, it is one of the most popular Austrian brands and is sold on the shelves of about forty countries around the world.
Types of Stroh rum
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Original, 80%
Powerful spicy with vanilla and oak nuances. The word "core" would be appropriate for the flavor. Alpine herbs are collected in the flavor.
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Jagertee, 40%
It is made according to a traditional recipe. It has a rich color of black tea. The sweet taste reveals hints of meadow flowers, chocolate, cherry and cloves at the same time. Vanilla and ripe fruits hit the nose.
How and with what to drink Stroh rum
Austrians do not drink it undiluted. As a rule, it is used to mix cocktails, for example, B-52 instead of coffee liqueur. Add to tea and punch. In addition, rum will perfectly fit into pastries and sweets.
Creamy liqueur will harmonize with coffee and desserts.
Interesting facts about Stroh rum
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In the Austro-Hungarian Empire, the drink was included in the daily diet of the crew of the Cook's fleet not only for mental but also for medical reasons. This tradition went into oblivion about forty years ago.
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Rum with a strength of 80% cannot be taken on board an airplane because it is classified as flammable.
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The shape of the bottle dates back to the period of Prohibition in the United States. Thanks to it, alcohol was easy to hide under clothes and carry unnoticed.
Update: 17.06.2020
Category: Rum