Pernod 68 absinthe: a guide to alcohol
Absinthe review
The French version of absinthe according to the classic recipe from one of the leaders in the alcohol market - Pernod Ricard. Despite its 68% strength, the alcohol is very interesting, but unfortunately, Vzboltai did not find any official information about the thujone content in the drink. Some sources claim that this absinthe contains up to 10 mg/l of thujone.
This alcohol will definitely decorate your bar, but it is not suitable for drinking at classical methods it fits with a stretch.
The color of the absinthe is emerald green. The taste is characterized by bitter wormwood with nuances of anise, Provencal herbs and mint. The finish is of medium length, slightly tart. The aroma reveals a multilayered and harmonious herbal bouquet, dominated by tones of wormwood, cardamom, mint and spices.
About the producer
Pernod Ricard is the largest French producer and distributor of alcoholic beverages based in France, whose products are exported to more than 160 countries. The holding includes 89 enterprises and employs about 19,000 people.
Today the company ranks second in the world in terms of production and sales. The portfolio includes such famous brands as Jameson and Ballantine's whiskeys, Havana Club rum, Absolut vodka, Malibu liqueurs, Perrier Jouet sparkling wine and many others.
The company's strategy in the field of sustainable and responsible development (S&R) covers all stages of Pernod Ricard's business. The first and one of the most important factors is caring for the land, which provides high-quality ingredients for the products. The holding's farms do not use herbicides and pesticides. All fertilizers and plant treatment compounds are of organic origin. In the production process, the company tries to reduce the negative impact on the environment, so it uses only innovative equipment and modern technologies. Pernod Ricard implements a number of social and environmental projects, the specifics of which vary from country to country.
History of Pernod Ricard in brief
1797 Henri-Louis Pernod opens his first absinthe production facility in Switzerland. Soon, it expands its holdings and builds a new Maison Pernod Fils plant in Pontarlier, in eastern France. Despite the death of the founder in 1850, the company continues to grow and soon becomes one of Europe's leading producers of luxury alcohol.
In 1932, Paul Ricard opens his own distillery in Marseille and gives it his name. After his retirement, old rivals Pernod and Ricard merge into Pernod Ricard SA. In 1978, Patrick, the son of Paul Ricard, became CEO of the company.
For more than 50 years, the holding has acquired such enterprises as Orlando Wyndham, Yerevan Cognac Factory, Irish Distillers, V&S Group, etc. The headquarters of the company is located in Paris. The chairman of the board of directors is Alexandre Ricard.
Update: 07.01.2022
Category: Absinthe